Perspiciatis unde
April 30, 2010 Saturday
A Smart piece of work
Communications is a term that suggests active listening, but typically an advertiser’s audience doesn’t want to be communicated to. We were founded in 1998 on a simple idea: in an age of innocuous or downright irritating advertising, something interesting, charming, amusing and relevant would be a very welcome surprise.
It would engage an audience’s imagination, and provoke a response. And it would do something more. It would get a brand talked about.
Our vision: To create communications that are smarter, that work harder, and that are more effective, because they get talked about. We set out to prove that a creatively-driven company with a strong business acumen would succeed.
Our tagline is: A smart piece of work.
In the end, “creativity” is just a simple and direct method of connecting our clients to their customers. Of getting people to talk about a brand instead of tuning it out. Of using communications to solve business problems. If there was some other, better way to go about it, then that’s what we’d be doing. There isn’t.
Strong points
